Defining Your Image as a Solicitor

(Posted on 09/03/12)

So you're a lawyer, you made the often-painful sacrifice to obtain the proper eduction, got your license and now you're a practicing solicitor. Now what? How do you ensure the clients become lifelong "sing your praises" fans?

Have you ever looked at a company and wondered how they stayed in business with a less than ideal product? You know their products aren't even remotely close to being the best on the market and in your opinion, are closer to being some of the worst on the market. Yet, they move on, gaining new customers by the day.

Odds are, it's their customer service. It's knowing there's someone on the other end of the line who stands ready to walk a frustrated customer through the set up process on his new smartphone or the nice voice who says, "I'm so sorry for the error in your billing. I'll take care of it right away." This is how many of these companies manage to stay on the forefront in whatever sector they're in. The same holds true for solicitors. How do we know this?

We have countless reviews on the Solicitor.info website that start with, "I didn't get everything I was hoping for, but..." It's the "but" that makes these consumers want to post their experience. It's the "here's what I did get though" that makes them tell their friends and neighbors. Here are a few of those reviews following the "but":

"The staff were incredibly patient with me and our solicitor walked us through the entire process."

"My solicitor was very upfront and very compassionate. She told us it would be a difficult and time consuming process."

and our personal favorite:

"I still got a follow-up phone call after the judge ruled. Our solicitor explained exactly what happened, what our options were and then said he hated to admit it, but it would be an uphill battle and maybe we should let it go instead of losing more money. We couldn't believe the honesty this young man possessed. We will always go to this law firm for help."

Practicing law is challenging, but remembering the human element is what makes it worthwhile. A superb solicitor will always have clients, but a compassionate human being who at least acknowledges his client's situation and listens to what they say will always have a deep sense of satisfaction at the end of the day.