Is Groupon Right for the Legal Field?

(Posted on 02/03/12)

These days, it's all about gaining and then retaining clients. While many solicitors in the UK have defined their own successful marketing efforts, there's a new focus on Groupon and what this red hot social coupon site can do for a law firm. Keep reading for our thoughts on this new opportunity and what your best move might be should you decide to take advantage of it.

Most legal firms say they found success by choosing their "deals" with offers that are on the lower end of your payment spectrum. For instance, if a client can walk into your office and request their will be updated, that's surely going to cost far less than, say, a client who's facing homicide charges. Accused murderers aren't likely to be browsing Groupon - but Grandma who's interested in ensuring her grandchildren are taken care of after she's gone is a fine target. She's always looking for savings and is more likely to bring that coupon into your office. Your goal, of course, is to make Grandma happy with the service she received so that she'll send her neighbors and friends in.

Keep in mind, too, that you're not necessarily looking to make a huge profit off of your coupon; the goal is to gain new clients who are to become revenue churning, long term clients. Also, don't forget the costs with the actual advertisement. In the course of our research, we found the rates more than affordable.

Particularly in the legal field, there are services that are quite automated. Mortgage closing documentation, compliance paperwork associated with incorporating a business and other services can be ideal for offering potential clients a discount. A smart administrative assistant can put together a process that will save time as you offer price cuts on these types of services.

Finally, be sure to get the thoughts from partners or associates within your firm. The last thing you want to do is blindside them and have them learn from their client that their services will cost less than the customary fees.

If you've used Groupon in the past, we'd love to hear about your experience. Hit us up on Facebook or leave us a comment.